Martel NCF is filtered at room temperature with the aim of “preserving its full potential to unleash irresistibly smooth, expressive aromas when served with ice”.

The Martel NCF bottle has a transparent label which is said to “evoke the filtration process”.

The launch is backed by The Martell Ice-Pool, a tiered tray system that omits mist, shot glasses of the cognac and mixers on ice for a long drink serve. While The Martell Frappé serve, features a shaker which lights up.

Price and availability were not available at time of publishing.