He will be working alongside CEO Michael Volke and Denis Schrey. Together they will assume responsibility for finance, production and administration.

Ratsch, a business administration graduate, will join the company after 10 years’ experience in senior roles at LSG (a Lufthansa subsidiary) in Frankfurt. At LSG group he was most recently the managing director of finance in Germany and vice president, procurement and admin in Europe. Before this he worked at KPMG, one of the world’s leading accountancy firms for four years.

Chairman of the Mast-Jägermeister supervisory board, Florian Rehm said: “We are delighted, Christopher will join Jägermeister. His considerable international experience and expertise will make a major contribution to the continued dynamic growth of our global business.”