The two companies have teamed together to give away 400 holidays worth up to £1,000 from July and will continue to do so for four months.

Paul Condron, marketing director at Magners, said: “Our Seize the Summer squad have kicked things off early in London but will be making their way around the country in the coming weeks, encouraging people to have proper fun in the sun with their mates.”

Magners has recently recorded double digit volume growth and referenced the importance of its long-term distribution arrangement with AB InBev, which has “the potential to drive volume and value for Magners for years to come”.

Condron added: “It’s time to ditch distractions; we need to get out of work on-time, switch off our televisions and put down our phones.  Summer’s not long enough at the best of times – but we can’t afford to waste a moment of it this year.”