It emerged this week that the rapper had fallen out with Effen Vodka when he posted a picture on Instagram with the caption: “I got the bag, EFFEN Vodka Can you say 60M’s since they like counting my money DO THE MATH. Lol."

I got the bag 💰, EFFEN Vodka Can you say 60M's 💵💸since they like counting my money DO THE MATH. Lol

A post shared by 50 Cent (@50cent) on Jul 17, 2017 at 3:12pm PDT

A US radio show also announced on Wednesday (July 17) that 50 Cent had flogged his stake in the brand for $60m.

However, a statement from Beam Suntory said: “In a statement Beam Suntory stated: “Contrary to any inaccurate media reports, EFFEN Vodka’s partnership with 50 Cent continues.”