This year, the show will focus on emerging rums from South America, Japan, Philippines and India whilst hosting educational programmes and seminars for bartenders.

Burrell said: "With the rum industry changing so fast it's great to be part of an event that attracts most of the world's major rum influencers under one roof.”

The RumFest offers opportunities for brands to meet agents, distributors, importers, wholesalers and buyers from all over Europe.

This year’s Rum Conference is headlined by Luca Gargano of Velier exploring if there is a need to classify rum, while master distiller Richard Seale, from Foursquare Distillery will lead the Rum Experience University.

Agenda for Friday 13 October

9am – 1pm The Rum Experience University


1.00pm The Boutique RumFest Exhibition and Tasting of new & boutique rum brands.

2.00pm Conference 1 (What is Rhum Agricole and how will it succeed?)


3.30pm Conference 2 (Does rum need a global classification?)


6.45pm Last pours


7pm Show closes