Distell and Camus Cognac enter China distribution deal
Distell Group has appointed Camus Cognac subsidiary Yuanliu International Trade Co as distributor for three of its Scotch whisky bands in China.
Yuanliu now distributes blended Scotch brand Scottish Leader and single malts Ledaig and Deanston throughout China, partnering with Distell’s Asia Pacific marketing department.
Cyril Camus, owner and president of the House of Camus, said: “These new additions will increase Camus Yuanliu’s selection of fine single malt and blended whisky to a total of eight global brands, creating one of China’s most powerful line-ups in the category.”
Distell Group is South Africa’s leading wine and spirits company and offers a diverse portfolio of brands such as Bain’s single grain whisky, Klipdrift brandy and Savanna dry cider.