The redesigned vodka and gin bottles have embossed Chase Distillery branding and line drawings of potato roots on the vodka bottles and botanicals on the gin. The phrase ‘250 Single-Estate Potatoes’ is embossed on the bottom of each bottle, indicating how many Chase potatoes are used to create each 70cl of liquid.

Copper accents on the top and bottom of the bottles have also been added which is a nod to Chase Distillery’s copper pot stills, which have been in use since the brand’s inception. Additionally, a perforated edge around the label refers to Britain’s first perforated postage stamp, The Penny Red.

James Chase, global brand ambassador said: “We hope to unite our gin and vodka under the same premium design and reinforce our ‘field to bottle’ message.” 

Chase Distillery’s new packaging has been in planning for a year and coincides with the brand’s 10th anniversary and the new packaging will be distributed nationally and internationally from October 2018.