Breakwell has been given the initial objective to grow the brewery's cask distribution nationally, while also pushing the new draught side of the business. Before St Peter’s he has worked as national account manager at Adnams and more recently director of sales at Hiver The Honey Beer.

John Hadingham, St Peter’s managing director, said: “This year is going to be one of big changes for St Peter's and I am delighted to welcome Rob to the team to support our plans.

“Rob is hugely experienced and respected within the industry, he's incredibly well-known and well-connected and we look forward to seeing some of the fantastic results he will achieve in the coming months. "We have many opportunities ahead, particularly across the On-Trade, to which Rob’s experience will be invaluable.”

Breakwell added: “After nearly 13 years at Adnams and more recently as Director of Sales at Hiver Beers in London, I’m thrilled to be joining St Peter's at such an exciting time. I can’t wait to get back to an East Anglian Brewer and help to deliver the ambitious plans that St Peter's has for the coming years.”