The new campaign will aim to showcase Franklin & Sons’ trend-led approach to the premium adult soft drink and mixer category, which offers taste combinations and flavour profiles.

The ambassadors, aside from adding a new dimension to a growing sector of the market, will front campaigns on food pairing demonstrations to cocktail and mocktail advice.

Each ambassador will front trends on a different sector: Woods will lead on drinks innovation; Michell will lead on food and Rosie Birkett will provide her styling and home entertaining expertise.

Jen Draper, marketing director at Franklin & Sons said: “Each of them is renowned as a trend leader in their respective field and this is something that really fits with our brand ethos. Since 1886 Franklin & Sons has brought new flavour combinations and taste experiences from around the world back to discerning consumers.

“With the ‘Taste Collective’ we want to encourage more people to become every day connoisseurs, discovering the very latest trends, but more importantly understand how they can access and even replicate them at home.”