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Heineken 0.0 launches on draught
Published:  28 February, 2019
Heineken 0.0 blade

Heineken 0.0 is now available on Blade in the UK, the Dutch brewing company’s draft beer system for the on-trade.

Blade is allows outlets to serve draught beer without the need for a cellar and traditional equipment and Heineken 0.0 is one of the leading alcohol-free beers on sale in the UK.

Following a successful four-month trial, across 60 outlets, Heineken 0.0 on Blade saw a sales uplift of 20 pints per week and it will now be installed across 3,000 outlets nationwide this year.

Stuart Green, manager of The Cabbage Patch pub, London, said: “The industry is changing, there is a bigger demand for an alcohol-free beer and if we are all being honest previous products were pretty poor and garnered a negative perception from drinkers. 

“When Heineken released 0.0 on Blade, we took it on as a trial and it has absolutely flown, the demand from the consumers has far exceeded our expectations. 

“We are now selling 60-80 pints per week in addition to our existing packaged sales, of 1-3 cases per week. It’s a really good product, it drives better margin and it gives my customers a much better experience.”