Bremner previously worked as currently customer business manager and has more than 10 years’ experience in the drinks trade, having joined Pernod Ricard UK as an account development executive in 2009.

Pernod's Ellis said: “James has been a strong member of the commercial team for many years, working in a variety of different roles across the off-trade, from independent wholesale to managing our Wine portfolio in the grocery wine team. 

“Having acquired a wide understanding of the UK on-trade during his career, James is a fantastic example of development within our business and I wish him every success in his new role.”