Each single malt in the range boasts its own colour to help it stand out and the new pack design features the image and signature of founder George Smith.

The new box and label redesign will be applied to the entire Glenlivet core range: Founder’s Reserve, Captain’s Reserve, and 15 Year Old, while The Glenlivet 12 Year Old has replaced its green glass to a clear bottle.

Miriam Eceolaza, marketing director for The Glenlivet, said: “The Glenlivet packaging update isn’t about changing our whiskies, because we know they are great. It’s about creating new designs that beautifully reflect the brand’s rich history, while showcasing our contemporary approach and vision. 

“We hope that the modern, yet timeless new look will appeal to our existing drinkers, but also invite those who are yet to discover single malt scotch into the fold.”

The new design will be available in the US from May 2019, before rolling out globally.