London Wine Fair organisers surprised by visitor increase

The organisers of the London Wine Fair have expressed surprise at the attendance figures for the 39th edition of the show held earlier this week.

A total of 13,260 visitors attended this year, compared to 14,250 in 2018 and 12,179 in 2017. This indicates a 7% decrease on last year, but a 9% increase on the 2017.

This year’s exhibitor numbers were up on last year with 516 taking part, an increase of 11% on 2018. 

Head of fair, Hannah Tovey said: “2019 was all about attracting a high-quality audience which built on last year’s strategy of delivering on higher numbers of visitors and a refreshed show.  

“Our massive visitor increase last year meant that we could more than withstand a fall in numbers this year. Implementing the charging strategy for some visitors also meant we expected a slight drop this year, something which our exhibitors were on board with.  

“All the exhibitors I have spoken to over the last three days have sighted a better quality of visitor at their stand, with a smaller audience actually being better for doing meaningful business.

“We feel that the show is in an extremely healthy position in the lead up to next year’s 40th anniversary.  2020 will be all about delivering a very special edition of the London Wine Fair; the anniversary will be a fantastic opportunity to celebrate the very best of the UK drinks industry and we very much look forward to sharing our plans over the coming months.”

The 2020 London Wine Fair will take place at Olympia from 18-20 May.