De Kuyper and Beam Suntory enter German market

De Kuyper Royal Distillers and Beam Suntory have expanded their distribution deal to the German market.

Effective July 1, the two companies which already cooperate in The Netherlands, Austria and the US, will enter the German on and off trade. 

Beam Suntory will distribute and market the following De Kuyper liqueur and spirits brands in Germany: De Kuyper cocktail liqueurs, Peachtree, Rutte Gins & Genever, Mandarine Napoléon, Bébo Cuban coffee liqueur, Kwai Feh lychee liqueur, De Kuyper Piña Colada, Fiorito Limoncello and Cherry Heering.

“Our long-term international partnership is based on a considered growth strategy. We choose the best-positioned party for each market. For the German market, we are delighted to rely on Beam Suntory, which is well-positioned to successfully grow our brands due to its long-standing experience, successes and excellent network in the on- and off-trade,” said Mark de Witte, CEO of De Kuyper Royal Distillers.

Nicole Ehlen, managing director Beam Suntory Germany, added: “The De Kuyper products complement our portfolio very well and with Beam Suntory’s own global brands like Jim Beam, Maker’s Mark or Roku Gin, we can offer complete and innovative cocktail solutions to our German customers.

De Kuyper is one of the world’s largest premium cocktail liqueur brands with more than 320 years of experience and operates in more than 100 markets worldwide.