Pernod Ricard buys Texas whiskey brand TX

Pernod Ricard has announced the acquisition of Texas-based Firestone & Robertson Distilling Co, maker of super premium American whiskey.

The distiller’s core brand, TX Blended Whiskey, launched in 2012 and will now gain international markets through Pernod’s distribution network.

The figure of the acquisition has not been disclosed but Pernod said the purchase is part of a three-year plan called “Transform & Accelerate”.

Pernod Ricard chairman and CEO Alexandre Ricard said: “The addition of TX, which is an exceptional super premium whiskey blended by skilled Texan craftsmen, represents a very promising venture which strengthens our portfolio and footprint in the United States.”

Troy Robertson, co-founder of Firestone & Robertson Distilling Co added: “It is an extraordinary opportunity to partner with Pernod Ricard, and we are confident this relationship will accelerate the growth of our brands while preserving our roots and shared core values.”

Earlier this year Pernod acquired Kentucky bourbon brand Rabbit Hole Whiskey and this latest purchase shows how the French spirits company is targeting American whiskey.