In July the specialist armagnac producer invited a group of trade experts and influencers from south east Asia to Armagnac including Selin Tanetvitayavet, spokesperson for Exquisite Elixir and expert on the subject of eau-de-vie commercialisation in Asia.

Exquisite Elixir is an importer and distributor of premium spirits and wines working from Singapore and Thailand. It specialises in armagnac and other rare brandies and now has the Baron de Sigognac and Château de Bordeneuve ranges under its portfolio.

“Although difficult to penetrate, Bangkok is, nonetheless, an extremely faithful market. They only target high-end products which reflect their refined and cosmopolitan image,” said Tanetvitayavet.

“I am immensely proud of what we have already achieved in such a short space of time and I fully anticipate a long-lasting partnership with out friends at Bordeneuve Châteaux & Collections.”