Bira 91 targets India growth with latest appointment

Beer brand Bira 91 has announced the appointment of Deepak Malhotra as senior vice president, sales, India to its executive leadership team.

Malhotra has more than 22 years of experience in the world of beverages and was most recently director of sales at AB Inbev. 

He was responsible for driving the mass portfolio of the company nationally and prior to that, Malhotra was the COO for a diversified Indian business in the alcobev space.

“With this role, I am looking to utilize my past experiences in the alcoholic beverage space and contribute to the rapid growth of Bira 91 making it the preferred choice of beer for consumers in India,” said Malhotra.

Malhotra has also spent five years at Beam Global as the sales head for India and the sub-continent growing the brand from a niche player to a market leader in its segment.

Ankur Jain, founder and CEO, added: “In his previous stints at SAB Miller, ABI and Beam Global, he brings in considerable experience of scaling alcoholic beverage brands in the country – having done this multiple times in the career already. 

“As we enter into an inflection point as a business and embark on our national growth strategy, Malhotra will be instrumental in driving our sales teams to deliver on our promise of flavourful beers for our consumers and fulfil our ambition to become the beer of choice for this generation of consumers in India.”