Glenfiddich launches Grand Cru

Glenfiddich has launched Grand Cru, a 23-year-old single malt finished in rare French cuvée oak casks.

It is the only Glenfiddich single malt to undergo finishing in French cuvée casks and the whisky is first aged in American and European oak casks at the Glenfiddich Distillery before undergoing the finishing process.

Glenfiddich malt master, Brian Kinsman, said: “Breaking category conventions once more, this unusual collaboration presented an exciting opportunity to create a spirit that further elevated our unique Glenfiddich style. 

“We experimented with the maturation time and selected the right balance of 23-year-old Glenfiddich casks out of our unique collection of old age malts.

“The further influence from the oak of the French cuvée casks added an extra layer of complexity thanks to the liquid they once held. Marrying the best of both worlds, the final liquid presents an exceptional finesse and is a special tribute to each individual cuvée cask the malts were finished in.”  

Glenfiddich Grand Cru is part of a new series of 'Grand' whiskies set to be launched in the coming years with two further expressions expected to launch in 2020.

Ifan Jenkins, UK marketing director, added: “The launch of Grand Cru (40% abv) signifies a pivotal moment in Glenfiddich’s brand history and one we’re extremely proud of. With this extraordinary new liquid, we continue to push the boundaries in the whisky category and create new drinking experiences. Our ambition is to re-write the rules of whisky in the luxury sector by tapping into celebratory occasions in a new and meaningful way.”

Grand Cru is available from 3 September in Harrods as exclusive retailer for two weeks and will be rolled out globally before the end of the year with an RRP of £220.