Whyte & Mackay wins big at Travel Retail Awards

Whyte & Mackay starred in this year’s Drinks International Travel Retail Awards on Tuesday, 1 October at Hotel Majestic in Cannes.

The spirits producer took home the Supreme Champion Product and Marketing Concept of the Year with its Jura Single Malt Scotch Whisky as well as Marketing Concept of the Year (single location) for The Dalmore.

Drinks International’s publisher Justin Smith said: “This year’s judging was tougher than ever before with consistent quality found across each category in both our operator and supplier awards.

“We had a challenging day of discussion, deliberation and decisions as our expert panel drew up shortlists in each of the 15 categories.”

The Travel Retail Awards were launched 12 years ago to recognise and highlight the importance of alcoholic drinks within the Global Travel Retail sector. The competition is founded on a rigorous and independent judging process. 

It is supported by many of the world's leading drinks producers and global travel retailers and operators who regard it as the leading drinks event that celebrates quality and excellence.

FULL LIST OF AWARDS WINNERS

Supplier Awards

Marketing Concept of the Year  - Jura Single Malt Scotch Whisky, Whyte & Mackay

Marketing Concept of the Year (single location)  - The Dalmore, Whyte & Mackay

Drinks Innovation of the Year – Baileys, Diageo

New Packaging of a Drinks Brand of the Year (range) –  Dewar’s Double, Bacardi

New Packaging of a Drinks Brand of the Year (single) –  Masseria Altemura

Presentation Box of the Year – Nicolas Feuillatte Champagne World Heritage Edition

Travel Retail Exclusive of the Year – Casillero del Diablo The Route to Cabernet Sauvignon, Viña Concha y Toro

Drinks Launch of the Year – The Macallan Concept Number 1, Edrington

Drinks Launch at TFWA Cannes – Smokehead Rum Riot, Ian Macleod Distillers

Supreme Champion Product - -  Jura Single Malt Scotch Whisky, Whyte & Mackay?

Operator Awards

Partnership Initiative of the Year – Le Clos & The Macallan at Dubai airport

Ferry/Cruise Line Drinks Retailer of the Year - Carnival

Airport Bar of the Year – Mikkeller, Kastrup, Copenhagen

Drinks Retail Promotion – The Whisky Festival, DFS

Airport Drinks Retailer of the Year – Single Location -  China Duty Free, Hong Kong

Airport Drinks Retailer of the Year – Multiple Location – ‘Ginspiration’, Heinemann

Drinks Buyer of the Year - Timo Petry - Buyer, Spirits & Wines, Purchasing Department - Gebr. Heinemann