“This new tax just announced by President Donald Trump is, from our point of view, totally unfair and discriminatory,” said Restoy.

“Unfair because it is an additional obstacle for Spanish wineries, because of a war that has nothing to do with our sector; and discriminatory because it does not affect all European producing countries that sell in the US, which generates an obvious artificial distortion and a competitive disadvantage against our colleagues in other European countries that will not be affected by this policy.

"This decision will have a real and relevant impact at different levels, and it affects us very negatively, because since it is implemented, the prices at which Zamora Company USA imports its products will automatically rise.”

Zamora Company says its relationship with the US market is “very close” and after several decades selling its products through different importers, in August 2018 Zamora Company created its own subsidiary company, Zamora Company USA, a new company of about 40 employees.

Since that date, the Spanish family business directly markets its own products in the US market, with the aim of consolidating its global brands in the country.