The new BNIC website launched on 25 October and is intended to better showcase cognac as well as the legislations and history surrounding it.

The website domain is cognac.fr and it launched in English and French and can be adapted to the BNIC's WeChat programme in China.

"The website was designed to give cognac a twist. We wanted to reveal its true modernity, its spirit of conquest and its dynamism by respecting a centuries-old history and its roots in an authentic terroir and landscapes”, said a representative from Label Agence, which created the graphics for the new website.