As part of the partnership, The Wine Show will host a WSET Education Hub on its website and will produce a series of videos with WSET to help make the world of wine more accessible to consumer enthusiasts across the globe. 

The Wine Show, the most globally syndicated TV show focused on wine, will launch its third series early in 2020. Series one and two, first aired in the UK in 2016 and 2018, are now distributed in more than 106 countries.

“The Wine Show is a natural fit for WSET,” said WSET chief executive Ian Harris. “In our 50th year, this partnership will take the WSET brand to an even wider audience encouraging consumers all over the world to further their knowledge of wine.”

Melanie Jappy, producer and CEO of The Wine Show, added: “There’s nothing more gratifying as a programme maker than to hear that people who’ve watched your show have been inspired to learn more about the subject. 

“Since we’ve been making The Wine Show so many people have told us they’ve done this by signing up for a course with WSET.”