“We used a base of our selected rums, then aged for three years in single use Tempranillo single barrels,” said Cynthia Vargas, master blender of Ron Matusalem.

The liquid was then married with Matusalem Gran Reserva 15 and there are 8,000 70cl bottles which have been individually numbered.

This single cask rum will be positioned at a price point between the flagship Matusalem Gran Reserva 15 Solera and the Matusalem Gran Reserva 23.

Matusalem Insolito (40% abv) will be initially offered to key markets such as Spain, Italy, Germany and France while a smaller number of bottles will also be offered in Denmark, Belgium and the UK.