Heaven Hill appoints Proof Drinks for UK distribution

Heaven Hill has appointed Proof Drinks as its UK distributor to look after its spirits portfolio.

The independent and family owned distiller makes American whiskey brands such as Evan Williams and Elijah Craig as well as brandy, cognac, Canadian whisky, gin, liqueurs, rum, tequila and vodka.

Max Shapira, president of Heaven Hill Brands, said: “Proof boasts established relationships with key wholesalers in the market and we are confident that their team will help bring Heaven Hill products to the forefront of the United Kingdom, allowing us to further grow our influence and continue to spread our company story worldwide.”

Jeremy Hill, MD of Proof Drinks, added: “This year we have invested significantly in our talent and infrastructure. Notable, in national accounts, retail and online, with several additions to our central London team too.”