Sip and Savour brings together five industry leaders with more than 60 combined years’ experience comprising: Jamie Walker, managing director; Ints Haquani, sales director on-trade; David Price, creative director; Chris Bowen sales director off-trade and Lewis Bowen, brand development director.

The UK-based business will harness the team’s expertise across an array of key areas to support premium and super premium clients through individual brand building and growth driver programmes.

Sip and Savour will help brands with all aspects of product development from design and branding to sales, marketing and distribution with the focus on achieving impact for individual brands within the UK, Europe and rest of world.

Managing director, Jamie Walker said: “Our unrivalled track record in the premium drinks sector is instilled with a passion for the industry.

"We know what it takes to deliver cut-through in the increasingly saturated drinks market. Our formidable wholesaler and on-trade network is combined with long-standing relationships with world-leading bars, speciality stores and online outlets. 

"This enables us to strategically support drinks brands at any stage of their lifecycle, so that they can get a foothold in the UK and further afield.”

Further information about Sip and Savour can be found at www.sipandsavour.net.