Desperados Virgin 0.0% enters global markets

Heineken has launched Desperados Virgin 0.0% globally in line with the growing alcohol-free beer sector around the world.

Following the successful launch of Desperados Virgin 0.0% in France last year, the beer will now roll out globally starting with the Netherlands and Poland in January, followed by Belgium in February and other markets throughout 2021.

Diederik Vos, Desperados brand director, said: “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey.

“With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing, new taste experience.”