The campaign will appear in National Geographic Traveller Food in its first design iteration, highlighting both the raw material used to make the calvados and linking to its sustainable brand values.

Tim Etherington-Judge, co-founder of Avallen, said: “We are so passionate about Avallen’s new creative ad campaign. The primary message is that sustainability is at our very core – everything from the liquid inside, to the plastic-free bottle, the flower-powered POS and the label that is made from waste apple pulp, is as sustainable as we can make it.”

Two more designs will follow in other media partners and the campaign was created in collaboration with award winning female-founded drinks agency Wonderworks Communications.