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Single malt exclusives launched at Cannes
27 August, 2008
Page 18
Ian Macleod Distillers has added a single malt to its Glengoyne range exclusively for travel retail.
Burnfoot comprises Glengoyne single malt s that have been aged for up to 34 years and has an rrp of €36.
Ian Macleod is hoping to attract "a new, curious and aspiring target audience" to the product, which features fluorescent colour and contemporary typography on the label.
Ian Weir, marketing director for Ian Macleod Distillers, said: "Using a healthy percentage of first fill sherry casks, it offers a slightly smoother and sweeter taste than certain other variants in the Glengoyne range, but at the same time retains the distinctive qualities and depth of the whisky. It is therefore ideally positioned to appeal directly to whisky drinkers new to the Glengoyne brand".
The distiller has also added a "big brother" to its Smokehead Islay Single Malt brand. Smokehead Extra Rare is a premium offer exclusive to travel retail in 1-litre packaging at a rrp of E40/US$55.
Burnfoot comprises Glengoyne single malt s that have been aged for up to 34 years and has an rrp of €36.
Ian Macleod is hoping to attract "a new, curious and aspiring target audience" to the product, which features fluorescent colour and contemporary typography on the label.
Ian Weir, marketing director for Ian Macleod Distillers, said: "Using a healthy percentage of first fill sherry casks, it offers a slightly smoother and sweeter taste than certain other variants in the Glengoyne range, but at the same time retains the distinctive qualities and depth of the whisky. It is therefore ideally positioned to appeal directly to whisky drinkers new to the Glengoyne brand".
The distiller has also added a "big brother" to its Smokehead Islay Single Malt brand. Smokehead Extra Rare is a premium offer exclusive to travel retail in 1-litre packaging at a rrp of E40/US$55.
