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Languedoc leads charge
27 August, 2008
Page 11
Sales of French wine in the US are up 9 per cent in both volume and value through the first nine months of 2007.
To drive the point home, the newly formed Wines of Languedoc has launched a promotion to position the Languedoc as "the leading appellation for value French wines".
The move follow s the establishment early in 2007 of a new Languedoc AOC, which includes Roussillon. The US campaign is aimed at the $9- 15 price segment. The campaign is low key, with samples going to key media contacts and a series of private tastings taking place across the US.
Last year Languedoc producers conducted a survey in the US market, asking consumers to taste four prototypes of Languedoc wines, based on Grenache, Carignan and Syrah, blended in different proportions. The goal was to offer consumers the wine profile that best suited their expectations, while respecting the natural terroir.
To drive the point home, the newly formed Wines of Languedoc has launched a promotion to position the Languedoc as "the leading appellation for value French wines".
The move follow s the establishment early in 2007 of a new Languedoc AOC, which includes Roussillon. The US campaign is aimed at the $9- 15 price segment. The campaign is low key, with samples going to key media contacts and a series of private tastings taking place across the US.
Last year Languedoc producers conducted a survey in the US market, asking consumers to taste four prototypes of Languedoc wines, based on Grenache, Carignan and Syrah, blended in different proportions. The goal was to offer consumers the wine profile that best suited their expectations, while respecting the natural terroir.
