27 August, 2008
           
Page 19 
Joanne Simcock
master distiller/head of quality
G&J Greenall
We should stay true to the tradition of  gin - the problem I see is that the definition itself gives rise to interpretation as it uses the word "predominant". This is subjective as what's predominant to me can be perceived as overpowering to one person or non-existent to the next. Rather  than create flavoured vodka s, we should be protecting London  gin's  identity and look to complement the aroma of juniper with other natural botanicals . For example,  there are unlimited amounts of herbs, spices, roots and flowers to experiment with  - for me this is where the real skill of the  master  distiller comes into force.