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Corona Extra hits the beach
21 November, 2008
Corona Extra beer has launched a Corona Save the Beach campaign to help promote the preservation of global beaches.
Corona Extra beer has launched a Corona Save the Beach campaign to help promote the preservation of global beaches. The Mexican brand has committed to recovering at least one beach per year, starting this December. The project will be unveiled via a series of events designed to promote the spirit of beach culture. The tour will kick off with a summer beach party in winter at Circus Space, Hoxton, London, UK, on 9 December.
The tour will include a fashion show from Custo Barcelona and the fashion house has designed organic cotton beach bags. 100% of sales will go towards preserving a beach.
Custo Dalmau, founder of Custo Barcelona, said: “I have dedicated this collection to the intense nature and beautiful sandy coastline of the Mexican Caribbean and to beach indulgence.
