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Drinks Americas strikes deal with Zwilichiovskij for distro in Germany
12 December, 2008
Drinks Americas has stuck a deal with Zwilichiovskij Import-Export for the sale and distribution of the Company’s products in Germany.
Drinks Americas has stuck a deal with Zwilichiovskij Import-Export for the sale and distribution of the Company’s products in Germany.
The fifteen year Exclusive Distribution Agreement will see Zwilichiovskij initially sell Drinks Americas’ Trump Vodka and Old Whiskey River Bourbon. Zwilichiovskij will also distribute Drinks Americas’ Leyrat Cognac and Topless Sparkling Vodka. In addition Zwilichiovskij plans to distribute Olifant Vodka on behalf of Drinks Americas upon the close of the pending acquisition.
The company will focus on selling Drinks Americas’ brands in high-end bars, hotels, clubs and upscale retail accounts in Germany.
Zwilichiovskij’s first order includes 10 containers, consisting of 1200 cases each to be shipped in 2009. The initial order is expected to generate a minimum of $2.5 million in 2009 with subsequent orders to follow. Drinks Americas plans to begin shipments to Zwilichiovskij during the first quarter of 2009.
J. Patrick Kenny, the Company’s CEO, said: “Expansion into Germany with Trump Vodka and our other Drinks Americas products is another important milestone in expanding our international distribution and further illustrates both the success and market potential of our iconic trademarks internationally.”
