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Amvyx to distribute Russian Standard vodka in Greece
21 January, 2009
Greek distributor Amvyx is to distribute Russian Standard’s vodka portfolio in Greece.
Greek distributor Amvyx is to distribute Russian Standard’s vodka portfolio in Greece.
The agreement includes distribution of Russian Standard Original, Russian Standard Platinum and IMPERIA Vodka.
Amvyx CEO Isidore Revah said: “ “We strongly believe that Russian Standard Vodka will change the white spirits market in Greece, and will contribute greatly to the further enhancement of our distribution portfolio.” Chris Lucas, CEO of Russian Standard Vodka, Western Europe said: “We have ambitious plans for the development of Russian Standard Vodka in Greece, and we are certain that, with the collaboration of Amvyx, Russian Standard Vodka will soon become the leading premium vodka brand in the country.”
Earlier this month, Pernod Ricard announced the sale of Serkova, its Greek vodka brand, to Amvyx SA.
