Beefeater relaunches ultra-premium Crown Jewel gin

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

Edrington and Beam Suntory announce equity swap for UK and Spanish businesses

Spirits giants Edrington and Beam Suntory have agreed to an equity swap of stakes in their jointly-owned distribution companies in Spain and the UK.

Santana strikes chord with Casa Noble tequila

Carlos Santana has become joint owner of Casa Noble tequila in Mexico.

Chivas rolls out travel retail campaign

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Havana Club goes ultra premium

Havana Club International is to launch an ultra premium rum.