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Diageo rolls out advanced health warnings on key brands
Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.
Drinks trends for summer festival season
The summer festival season is fast approaching in the northern hemishpere and Zoe Brown, head of account management at BD Network gives her insights on what brands are doing to promote different drinks.
Diageo boss: 'We're restless as hell'
Diageo chief executive Ivan Menezes says the company is ‘restless as hell’ following the release of its annual market report for the year ending 30 June 2017, despite profits growing up to 25%.
Diageo hopes Millennials can turn Smirnoff’s fortunes around
Diageo is hoping to “re-imagine” Smirnoff as a true challenger rather than a tired leader by appealing to Millennials.
Diageo takes tequila control over Irish fight
Diageo has opted for total control of its tequila destiny rather than a fight for second place in Irish whiskey, according to Euromonitor International's Jeremy Cunnington.
Diageo to swap Bushmills for control of tequila Don Julio
Diageo has agreed the full global ownership and control of tequila Don Julio with Casa Cuervo in exchange for Bushmills.
Johnnie Walker and Smirnoff named ‘Best Global Brands’
Johnnie Walker and Smirnoff have once again earned a place on the Interbrand ranking of the top 100 most valuable global brands.
Diageo opens £1.5m brand archive
Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
Jinro remains the world's best-selling spirit
Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.
Smirnoff is largest selling vodka
Smirnoff retains its title as the largest selling vodka in the world in 2013, according to Drinks International’s Millionaires’ Club 2014.
Smirnoff tops top ten vodka brands
Smirnoff was the world’s best selling vodka in 2012, with more than double the annual volume sales of its nearest competitor, Absolut, according to Drinks International’s Millionaires’ Club 2013.
Diageo has introduced Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with natural cinnamon flavouring, garnished with edible 23 carat gold leaf.
Diageo Launches new online ‘Think How You Drink’ campaign
Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.
Jinro world's top spirit, Emperador now 2nd
Hite-Jinro’s soju brand, Jinro, remains the world's best selling spirit after growing sales 6% to 65.3m 9-litre cases last year, according to DI's soon-to-be-published The Millionaires’ Club 2013.
Diageo launches coffee flavoured Smirnoff
Diageo has unveiled a Smirnoff variant, Espresso Smirnoff.
Smirnoff Sorbet Light range launches to the US
Diageo North America has launched three new Sorbet-inspired Smirnoff flavours, aimed at women looking for ‘lighter’ spirits.
Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.
I’ve seen the beginning and the end of a lot of eras. That says it all about ‘King Cocktail’, Dale DeGroff. The great man is in London to co-host ‘The World’s 50 Best Bars’ event which was held in London last night (Oct 10) near Trafalgar Square...
Smirnoff launches nightlife campaign
Diageo has announced a £7 million media campaign in the UK for Smirnoff its leading vodka brand.
Smirnoff teams with David LaChapelle for Midnight Circus
Diageo has teamed up with artist David LaChapelle for its new marketing campaign Smirnoff Midnight Circus, a global tour to celebrate 'nightlife experiences' in more than 25 cities.
Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads.
Smirnoff launches new flavours
US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose.
Smirnoff releases Nightlife Exchange Project bottles
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Diageo has launched a cinnamon spiced vodka in travel retail.
Madonna joins Smirnoff 'Nightlife' campaign
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Smirnoff announces ‘nightlife exchange project’
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
Diageo rolls out new Smirnoff flavours
US: Diageo has launched two new flavours for its Smirnoff vodka brand – mango and peach.
Diageo has redesigned its Smirnoff 21 packaging. The new bottles have launched in the UK and will roll out across the world from August.
Smirnoff retains no.1 spot in Power 100
Smirnoff has retained its position as the world’s leading alcoholic drinks brand according to The Power 100, 2010, the annual survey of the world’s leading drinks brands published by brand valuation and strategy consultancy Intangible Business.
