Beefeater celebrates The Spirit of London in global ad campaign

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Brands Report 2020: Gin

Tanqueray tops the gin pops this year, edging out old foe Beefeater.

Desmond Payne defends flavoured gin at Barometer

Beefeater master distiller Desmond Payne defended the role of flavoured gin during a seminar in Ukraine on Saturday, 28 September.

MIXLDN 7 global finalists announced

Thirty one countries will be represented at Beefeater’s international gin cocktail competition, MIXLDN 7, held in London this February.

Desmond Payne: A lifetime in gin

If gin legend Desmond Payne was any kind of cricket fan the headline might read ’50 not out’, but despite working next door to The Oval, one of the most famous cricket grounds in the world, Beefeater’s master distiller has only been to one game in more than 20 years.

Beefeater appoints new global brand ambassador

Sumaiyah Connolly has been announced as the new global brand ambassador for Beefeater Gin.

Beefeater MIXLDN finalists announced

Pernod Ricard has announced the Beefeater MIXLDN cocktail competition finalists ahead of the global final in London.

Savoy’s Schofield named Beefeater MIXLDN UK champion

Joe Schofield from American Bar and Beaufort Bar at The Savoy is the national champion of the UK 2015 Beefeater MIXLDN Competition. 

Beefeater starts search for MIXLDN 2015

Leading gin brand Beefeater is calling on the world’s top bartenders to enter this year’s Beefeater MIXLDN Global Bartender Cocktail Competition.

New Beefeater limited edition

Beefeater London Sounds is the name of the gin brand's latest limited edition.

The World's 50 Best Bars Brands Report 2015: Cocktails

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Brands Report 2015: Top Trending

Gin's the thing and it's a boutique bar brand that has got bartenders around the world all fired up.

Brands Report 2015: Best Sellers

In the best selling ranks, muscle matters. 

World's 50 Best Bars Brands Report 2015

Welcome to the World's 50 Best Bars Brands Report 2015, a spin-off survey that tells us what brands sell best in the best bars in the world.

Brands Report 2015: Gin

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

Beefeater #MyLondon Film Fest winner

Unhappy Hour by Jamie Sims was the winner of Beefeater #MyLondon Film Fest.

Gin is extremely uninteresting

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

New limited edition Beefeater gin

Pernod Ricard Chivas Brothers has released a new limited edition expression of Beefeater, the world’s best-selling premium gin.

World's 50 Best Bars Brands Report: Gin

Gin is the subject of the fourth installment of the Brands Report, a spin-off survey from The World's 50 Best Bars

Beefeater 24 is now in 50 markets

Pernod Ricard’s super premium gin, Beefeater 24, is now available in 50 markets worldwide.

Plymouth is re-positioned as a super premium-plus gin

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Beefeater ‘Forever London’ pack to hit UK shelves

Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.

Beefeater 24 toasts Sweetapple's Gin & Tea

Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.

Chivas launches new Beefeater gin

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

Beefeater packs a punch in travel retail

Limited edition Beefeater Winter gin has made its European travel retail debut in the main World Duty Free store in London Heathrow Terminal 3.

Beefeater gin gets ready for winter

Chivas Brothers has launched a winter version of its Beefeater gin brand.

Beefeater gets new tamper-proof closure

United Closures & Plastics (UCP) has developed a new ‘combined aluminium and plastic tamper evident snap-on security closure’, called Orchid.