Sales of Captain Morgan to match Bacardi, says Diageo

Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.

$5m visitor centre for Captain Morgan rum

Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.

Captain Morgan bar signals Diageo’s intent

The opening of a Captain Morgan branded bar on a tiny Bahamian island this last weekend signals Diageo GTME (Global Retail Middle East) division’s opening assault on the cruise line sector.

Diageo aims to make Captain Morgan 'global mega brand'

Diageo intends to grow Captain Morgan into a "global mega brand", according to Ed Pilkington, the group’s global category director for vodka, gin and rum.