Pernod Ricard launches Ballantine's Light and Beefeater Light

Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.

Tariff war will cause drinks businesses to go bust, trade bodies warn

Drinks producers will be forced to close their doors and lay off staff after the U.S. ramped up its tariff war with the EU, trade associations have warned.

2020: Online sales' record year

Ecommerce has broken into markets that barely knew it existed pre-pandemic - and forcasts for the alcohholic drinks sector are very positive. Martin Green reports.

Kingfisher brewer adapts to new trading conditions

Kingfisher has launched a 6x33cl can format in time for the festive trading period as it bids to ramp up off-trade sales.

Master of Malt moves into own-label spirits

Online retailer Master of Malt has unveiled its first own-label spirits range comprising a gin, vodka, rum and blended Scotch.

Irish whiskey trade group names new chairman

Tullamore DEW brand ambassador John Quinn has been named the new chairman of trade group Drinks Ireland | Irish Whiskey Association.

Sexy Fish cocktail menu set to dazzle customers

London hotspot Sexy Fish has unveiled a new cocktail book and menu called Surrealism to celebrate its fifth birthday.

Salcombe Distilling Co. predicts golden future for alcohol-free spirits

An award-winning distiller has tipped the non-alcoholic spirits category to enjoy strong future growth thanks to a raft of innovation in the years ahead.

UK off-trade sales enjoy 17% growth

The beer, wine and spirits category remained the star performer in the UK retail sector as it enjoyed 17% growth in the four weeks to October 3.

India's growing penchant for homegrown drinks brands

Not long ago, India was known as a country that produced whisky from molasses, and the majority of sales came from the category of spirits called IMFL (Indian Made Foreign Liquor).

Speciality Drinks and Edrington Beam Suntory offer wellbeing packs to bar staff

Wholesaler Speciality Drinks has teamed up with Edrington Beam Suntory to supply another batch of wellbeing packs to British bar staff.

Drinks International digital edition available for subscription

Global drinks buyers, bartenders, business owners and managers can now enjoy a digital edition of Drinks International each month by following our online application process.

Drinks brands impress social media users during coronavirus crisis

Engagement with alcoholic drinks brands on social media has increased by more than 300% during the coronavirus lockdown, according to social analytics agency ListenFirst.

COVID-19 Emergency Fund goes live today

Members of the British drinks trade that have lost their income due to the coronavirus outbreak can apply for a one-off grant worth £250 this week.

Pick of the Launches

Here is the pick of the launches from last month, as featured in Drinks International magazine August edition.

Pre-mixed Drinks Challenge 2018 results

Drinks International’s annual Pre-Mixed Drinks Challenge reflected the fast pace at which this sector is growing. Shay Waterworth reports.

Pick of the Launches

Here is the pick of the launches from last month, as featured in Drinks International magazine January edition

The Drinks International Challenge Series

Menezes steps up at Diageo

Listening to BBC Radio 4 this morning (July 31), I heard the voice of the new chief executive of Diageo. Ivan Menezes coped well with the busy, bustling questions from the Beeb’s city correspondent in the minute or so allotted to the interview.

Bibendum's Saunders braces for 2013 storm

Bibendum CEO Michael Saunders has warned the UK wine trade that business conditions will remain “tough” in 2013 and voiced his “violent objections” to minimum unit proposals.

Diageo sponsors New Year’s Eve travel

Diageo the world’s largest premium drinks company in the world, is to sponsor public transport in London and Edinburgh on New Year’s Eve.

Hindsight helping to provide foresight

Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.

First Drinks: Premium brands to drive UK growth

First Drinks has outlined the continued importance of premium drinks brands in driving growth in the UK market.

Brands by Value

We have teamed up with Brand Finance to reveal the world’s biggest wine and spirits brands by value. Christian Davis highlights trends in the sector 

Drinks International to celebrate 40th birthday

Drinks International will celebrate its 40th birthday with the great and the good of the UK drinks industry on Thursday in London.

Havana Club crowns cocktail champion

French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

Charles Heidsieck champagne moves to Liberty

UK: Charles Heidsieck champagne is to move to a "fine wine-orientated partner" in the UK. Distribution is to shift from First Drinks Brands to Liberty Wines from June 1, 2012 .

Cognac Ferrand and Wondrich's Curaçao arrives in US

Pierre Ferrand Cognac's orange liqueur, Pierre Ferrand Dry Curaçao - created in collaboration with cocktail historian David Wondrich - has been rolled out to the US.

Johnnie Walker takes 1st place in Brands by Value list

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

Luxardo sambuca launches Pear and Cola to the UK

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

Pre-mixed Drinks Challenge results are published

The 2012 Pre-mixed Drinks Challenge was Drinks International’s fourth examination of the category and our most wide-ranging yet.

Blog: The Alternative Christmas Cake Recipe

Never let it be said that Drinks International doesn’t provide its subscribers and readers with a full service as regards the alcoholic drinks industry.

Peroni to gain from craft's rise, says brand director

The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.

Asia-Pacific to become the fastest-growing alcoholic drinks region over the next five years

International Wine & Spirit Research (IWSR) says that Asia-Pacific will be the fastest-growing region for the alcoholic beverage markets over the next five years.

Patience Gould returns to Drinks International

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

Patience Gould returns to Drinks International

Drinks International is delighted to announce that Patience Gould, its former editor and a well known figure in the drinks industry, is returning to write a regular column.

Rok Stars buys Oval and unveils lofty ambitions

New US consumer goods company Rok Stars, headed by Patron Spirits co-founder John Paul DeJoria, has acquired Austrian vodka brand Oval.

DI September goes online

The September edition of Drinks International is now online and can be downloaded as a digital magazine by clicking here.

Sazerac serves up new Wave of flavours

Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.

Pernod looks to Americas to overtake Diageo

Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.

DI’s Lucy Britner gets a little bit unladylike. Calm down dear!

I’ve got boobs. Thanks for noticing, drinks industry. I’ve got boobs therefore I need my own special drink. You’re right, drinks-makers, and thanks for the comforting pat on the head. Thank you for recognising that I am always on a diet; and lactose or wheat intolerant, depending on the weather; totally love all things pink – and yes, I am in fact from Venus...

Businesses urged to make Responsibility Deal pledges

The UK government has urged the drinks industry to back its Responsibility Deal aimed at countering binge drinking and alcoholism.

ABInbev named Travel Retail Awards sponsor

Drinks International is pleased to announce that beer group ABInbev has joined Prosecco brand Follador as sponsors of this year's Travel Retail Awards.

Follador to sponsor Drinks International’s Travel Retail Awards

Drinks International is delighted to announce that premier Italian Prosecco producer Follador is to sponsor this year's Travel Retail Awards.

Kirin buys Schincariol

Japanese brewer Kirin has bought the outstanding shares in Aleadri-Schinni Participações e Representações S.A. (“Aleadri”), a company that holds 50.45% of the outstanding shares of Schincariol Participações e Representações SA (Brazil; CEO: Adriano Schincariol: “Schincariol”).

Premiumisation driving UK spirits, says First Drinks

Premiumisation is driving UK spirits volume and value growth in the on and off-trade, according to findings by First Drinks.

Auchentoshan charters transatlantic internships

Scotch whisky Auchentoshan is looking for entries to The Auchentoshan Switch, a cocktail competition that offers bartenders transatlantic internships.

Travel Retail Awards 2018

Drinks International Travel Retail Awards open for entries

Entries are now open for this year’s Drinks International Travel Retail Awards. The awards will take place during the TFWA World Exhibition in Cannes.The magazine has announced a new venue for this year’s awards – the Bay Restaurant within the Palais des Festivals et des Congres complex.

Diageo to take controlling stake in Zacapa rum

Global drinks giant Diageo has reached an agreement with Industrias Licoreras de Guatemala to take a 50% controlling stake in the Guatemalan Zacapa rum brand.