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Casillero del Diablo launches new line to attract a younger market
Viña Concha y Toro's leading brand, Casillero del Diablo has launched Devil's Carnaval, a proposal with which it aspires to expand the market to younger adults.
The Lost Explorer Mezcal appoints new UK brand ambassador
The Lost Explorer Mezcal has appointed Alan Uresti Silva, previously of Annabel’s, as UK brand ambassador.
Neurita tequila made with mixology in mind
Created with tequila mixology in mind, Neurita has entered the category with its Citrus and Rosa expressions.
North America’s 50 Best Bars announces second edition’s location and date
North America’s 50 Best Bars, sponsored by Perrier, will return for a second edition in May 2023 in San Miguel de Allende, a UNESCO World Heritage Site in Mexico.
RTD growth led by cocktails and long drinks
The IWSR Drinks Market Analysis has released results for its 2022 Strategic Study examining and forecasting growth in the ready-to-drink (RTD) category.
Mexico City’s Hanky Panky has been named as the winner of the Michter’s Art of Hospitality Award as part of The World’s 50 Best Bars 2022.
Severe drought puts stop to beer production in northern Mexico
President Andrés Manuel López Obrador has said that beer production in northern parts of Mexico is “over” as the region faces severe water shortages.
Attaboy named Best Bar in North America
Attaboy in New York has been crowned the winer of the inaugural edition of North America’s 50 Best Bars, sponsored by Perrier.
Ara Carvallo: Soul of the industry
Ara Carvallo is described as a ‘serial entrepreneur’ in Drinks International’s Bar World 100 list, but few people manage to combine business growth with environmental sympathy as successfully as she does.
Tequila regulatory body stresses the importance of respecting Geographical Indications of origin
Picture this scenario: a world-famous alcoholic drinks brand launches what it calls a “Tequila-flavoured” product, with the aim of persuading consumers that they are enjoying a drink with the purest expression of the country of Mexico.
Casa Sauza XA is given new look
Beam’s ultra-premium positioned limited edition tequila, Casa Sauza XA, has a new look.
Rabobank identifies new wine markets
Rabobank, the Dutch bank which focuses on the wine trade, has identified Mexico, Brazil, Poland and Nigeria as future growth markets for wine consumption.
I may be on holiday but that doesn't mean I have stopped sampling and tasting.
Mexico: Beam teams up with La Madrileña
US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.
Olmeca tequila cocktail winner announced
Pernod Ricard, with its Olmeca tequila brand, has announced the winner of the Tahona Society Margarita contest.
