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    • Pernod agrees sale of global wine business to Accolade Wines

    Pernod Ricard has agreed the sale of its international wine brands to Australian Wine Holdco for an undisclosed fee.

    Jacob’s Creek in major UK chat show sponsorship

    Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.

    Pernod pairs Jacob's Creek with Andre Agassi

    Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.

    Jacob’s Creek campaign to be aired on Dave

    Pernod Ricard has agreed a six-month sponsorship deal with UK TV channel Dave for its Australian wine brand Jacob’s Creek.