Diageo agrees JV with UBs’ South African sorghum beer business

Diageo has announced an agreement to buy a 50% interest in the company which owns United National Breweries’ traditional sorghum beer business inSouth Africa.

Diageo fires new Bulleit

Diageo has launched a 10 year old expression of Bulleit Bourbon in the US.

USL shareholders approve allotment of shares to Diageo

Diageo has announced shareholders of United Spirits Limited have approved the preferential allotment to Diageo, at a price of INR1440 per share, of new shares amounting to 10% of the post-issue enlarged share capital of USL.

Diageo cuts Cuervo ties

Diageo has terminated discussions with JB y Compania SA de CV and Lanceros SA de CV over the sale of Jose Cuervo tequila.

Captain Morgan reaches 10m case sales

Diageo’s Captain Morgan reached the milestone of 10 million 9-litre case sales during the year ending November 30.

Diageo invests $10m to "empower women"

Diageo is to launch US$10 million strategy to "empower" two million women in 17 countries in Asia-Pacific by 2017.

Diageo and Suntory in talks to buy Beam?

Diageo and Suntory have held talks about bidding $10 billion for American drinks giant, Beam, according to reports in today’s Sunday Telegraph (December 9).

Diageo sponsors New Year’s Eve travel

Diageo the world’s largest premium drinks company in the world, is to sponsor public transport in London and Edinburgh on New Year’s Eve.

Oobertock gets Diageo and C&C onboard

Online wholesale business, Ooberstock, has signed up Diageo’s Guinness and C&C’s Magners cider to its portfolio of brands.

Diageo gets United Spirits

India has huge tax tariffs and a labyrinthine bureaucracy. At the moment most Indian whisky drinkers have to raise a second mortgage to get their hands on a decent bottle of scotch...

Diageo to buy 27.4% stake in United Spirits

Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India.

Presidential appointments for Diageo

Diageo has announced three changes to the executive committee, with immediate effect.

US court dismisses Colombian lawsuit against Pernod Ricard

Pernod Ricard has announced that the lawsuit brought against the company, Diageo and Seagram in New York by a number of regional departments of Colombia, has been dismissed, without prejudice.

Diageo happy with 50/50 Zacapa deal

Diageo has not enquired about increasing its stake in Zacapa, the Guatemalan rum brand of which it owns a 50% share, Drinks International has been told.

Limited edition Bell’s in aid of Help The Heroes

Diageo has introduced a limited edition bottle of Bell’s to raise £1 million for Help The Heroes charity.

Diageo announces more scotch expansion

Diageo has announced that it has applied for planning permission to double the capacity of Glen Ord, a Highland malt whisky distillery near Inverness.

World’s leading drinks producers agree efforts to reduced harmful use of alcohol

A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.

Indian whisky in scotch’s back yard

Last night Indian whisky producer, John Distilleries, unveiled its first single cask whisky in London recently.

Diageo launches global Baileys campaign

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

Smirnoff launches nightlife campaign

Diageo has announced a £7 million media campaign in the UK for Smirnoff its leading vodka brand.

New Guinness advert Cloud previews

Diageo today (October 1) launched a new Guinness advertising campaign, named Cloud, on Facebook ahead of its general release in the UK and Ireland.

Diageo and United Spirits confirm talks

Drinks giants Diageo and United Spirits have confirmed they are in talks over Diageo acquiring a stake in United Spirits.

Baileys Orange Truffle launches

Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.

Diageo releases rare scotches

Diageo has announced the release of some rare single malt scotch whiskies to be launched this autumn in the Special Releases series. All are at natural cask strength.

Diageo plans a new malt whisky distillery

Diageo has announced that it is submiting pre-planning applications for three potential locations for a new malt whisky distillery.

Facebook ruling "strange" says Diageo

The Australian Advertising Standards Bureau’s ruling that brands’ Facebook pages should be treated as advertising has been branded as “strange” by Diageo’s CEO.

Diageo unveils a new Johnnie Walker blend

Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.

Diageo targets women, middle classes and over 50s

Diageo is looking to “get stronger” as a business by targeting women, the over 50s, emerging middle classes, and multicultural groups.

Diageo poised for baijiu opportunities

CEO of Diageo, Paul Walsh, has outlined the potential of the global baiijiu market and has stated that the company is ready for further acquisition in the category.   

Diageo announces net sales growth of 6%

Diageo has announced a 6% net sales growth and 9% increase in operating profit for the year ended June 30, 2012.

New Guinness ad Paint the Town Black readies to air

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

Diageo launches a Chinese white spirit to the UK market

Diageo, has launched Chinese white spirit brand, Shui Jing Fang, onto the UK domestic market.

Diageo appoints Menezes to the board

Ivan Menezes has been appointed to the Diageo board as an executive director with effect from July 2.

Sales of Captain Morgan to match Bacardi, says Diageo

Sales of Captain Morgan rum will one day catch up with Bacardi, according to Diageo.

Diageo adds to shares in Vietnam's Halico

Diageo has successfully closed its public offer to acquire an additional 10.62% stake in Hanoi Liquor Joint Stock Company (Halico) in Vietnam. 

US: Diageo buys maple whiskey

US: Diageo has purchased Cabin Fever Maple Flavoured Whisky from the Robillard family. Diageo aims to capitalise on two growth trends in the US: flavoured whiskey and craft distilling.

Diageo to invest £1bn in scotch

Diageo is to invest over £1billion in scotch whisky production over the next five years to meet growing global demand for its brands.

High end products drive Diageo sales in Asian duty free

Diageo Global Travel & Middle East (GTME) has reported that successful in-store promotions and product innovation have led to a strong start to 2012 in Asian duty-free.  

Diageo buys Brazilian cachaça brand Ypióca

Diageo, the world's leading premium drinks business, has announced that it has reached agreement with Ypióca Agroindustrial Limitada to buy cachaça brand, Ypióca, and certain production assets.

Scotland: Diageo apologises to BrewDog

Diageo has apologised to Scottish brewer and bar operator BrewDog after it was stripped of an award at an industry event in Scotland.

Diageo completes deal to buy Chinese white spirits company

Diageo has announced the completion of the mandatory tender offer for the outstanding shares in Chinese white spirits company, Sichuan Shuijingfang

$5m visitor centre for Captain Morgan rum

Diageo has opened a US$5m Captain Morgan visitors’ centre as part of of its new distillery in the US Virgin Islands.

Diageo appoints chief procurement officer

Diageo has appointed Thibaut Eissautier to the role of chief procurement officer. 

Johnnie Walker and Jenson Button to make whisky

Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.

China: Diageo gets green light to acquire ShuiJingFang

China: Diageo has been given the go-ahead to make an offer for the remaining shares of ShuiJingFang. The maximum offer stands at GBP630m.

Diageo launches two new Johnnie Walker whiskies

Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.

Diageo appoints chief operating officer

Diageo has appointed Ivan Menezes to the newly created role of chief operating officer. Menezes is currently president Diageo North America and chairman of Diageo Asia Pacific and Diageo Latin America & Caribbean.  He will take up the role on March 1, 2012.

Diageo posts 7% organic sales growth

Diageo has delivered 3% volume growth and 7% organic net sales increase for the six months ended December 31, 2011.

New Johnnie Walker whisky to celebrate Queen’s accession

An especially crafted blend of rare malt and grain scotch whiskies, distilled in and maturing since 1952, is being bottled today to celebrate the Queen’s accession to the British throne 60 ago today.

Ethiopia: Diageo completes brewery acquisition

Diageo has completed the acquisition of the Meta Abo Brewery in Ethiopia for US$225 million.