Beefeater relaunches ultra-premium Crown Jewel gin

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

Diageo to build $245m Crown Royal distillery

Diageo has announced plans to build a new $245m distillery for its Crown Royal Canadian Whisky brand.

Diageo becomes first spirits sponsor of the NFL

Diageo has become the first ever official spirits sponsor of the NFL.