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    • Diageo swaps US Cîroc rights in Lobos 1707 exchange

    Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.

    Diageo and Sean 'Diddy' Combs unveils pineapple Cîroc

    Diageo and Sean ‘Diddy’ Combs have announced the newest addition to its ultra premium Cîroc vodka flavour portfolio.

    Vodka in the US

    Lucy Britner finds vodka is still sweet on flavour in the US market. Here she uncovers some of the more unusual varieties

    Smooth mover - Diageo unveils new Cîroc ad

    Diageo has unveiled a new ad campaign for its ultra premium vodka Cîroc.