Facebook ruling "strange" says Diageo

The Australian Advertising Standards Bureau’s ruling that brands’ Facebook pages should be treated as advertising has been branded as “strange” by Diageo’s CEO.

Sailor Jerry rum gets $7m boost

US: William Grant has invested $7 million in a global digital marketing campaign for its Sailor Jerry rum brand.

Jim Beam's Fred Noe on tattoos and Twitter

Fred Noe is approaching 57 and he’s just had his first tattoo.

Heineken strengthens ties with Facebook

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Diageo strengthens ties with Facebook

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Bushmills announces competition finalists

Bushmills master distiller Colum Egan has announced the names of the nine contenders who will represent their countries in the international finals of its competition.