Liqueurs de France has rolled out the launch of its Enigma absinthe range to the UK, in a bid to change consumer perceptions of the spirit.

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Africa: Diageo’s Guinness Nigeria has committed £225million (NGN 55 billion) to expand its brewing operations. The company has said this will create 200 permanent jobs for Nigerians.

Premiumisation is driving UK spirits volume and value growth in the on and off-trade, according to findings by First Drinks.

Bacardi Brown Forman Brands has launched a new vodka under the Eristoff brand.

Owners of traditional products such as champagne and cognac need to show some humility in their dealings with new emerging markets, according to the president and CEO of Groupe Renaud Cointreau.

Monin has launched Sweet and Sour, a cocktail syrup for the on-trade.

The Glenmorangie Company has released a £2,500 whisky matured in Chateau d’Yquem sauternes casks.

Pernod Ricard brand Olmeca has announced a partnership with tequila ambassador and Mexican restaurant-bar owner Tomas Estes.

Diageo has launched a £15m global campaign for its Tanqueray gin brand.

Czech lager brand Pilsner Urquell poured an estimated 90,000 litres of beer during the 2011 Open Championship in Kent, UK.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Campari's Italian aperitif brand Aperol is going from strength to strength according to its owners.

Absolut vodka has launched a global creative campaign called Absolut Blank. The campaign involves 'blank' bottles that have been turned into pieces of art by 18 different artists.

Scotch whisky Auchentoshan is looking for entries to The Auchentoshan Switch, a cocktail competition that offers bartenders transatlantic internships.

The UK heat of the Gin Mare cocktail Competition took place this week at the Imbibe show in London.

The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.

Ian Macleod Distillers has purchased the Tamdhu distillery in Speyside, from the Edrington Group.

Costellation Wines Australia and Europe has officially become Accolade Wines - as of June 27. Accolade brands include Hardy’s and Echo Falls.

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

UK cider producer Aspall is to restructure its business and invest £4m following “40% volume growth” last year.

Australian winery Brown Brothers has appointed Rachel Herrig as brand manager to “drive the brand’s development in the UK and Ireland”.

Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

The Snow Grouse and The Naked Grouse have launched to the UK, as part of The Famous Grouse’s range of blended scotch whiskies.