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Diageo rolls out advanced health warnings on key brands
Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.
Corona named world's most valuable beer despite pandemic name clash
The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.
Liqueurs report: Travel Retail
While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports
Diageo opens £1.5m brand archive
Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland.
Diageo: Playing the numbers game
Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.
The cocktail remains central to liqueurs action and, for producers, keeping their brand relevant is a number one priority. Patience Gould reports
Patience Gould on the last great innovation
Former Drinks International editor Patience Gould looks at the wacky world of flavoured drinks as Baileys nears 40
Diageo rolls out new Baileys bottle
Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.
Diageo launches global Baileys campaign
Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.
Baileys Orange Truffle launches
Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.
Baileys Biscotti ready for UK launch
Diageo has announced the launch of Baileys Biscotti to the UK.
Diageo launches Baileys hazelnut
Diageo has launched a new flavour of its cream liqueur brand Baileys.
