Patrón undergoes redesign

Patrón tequila has undergone a full packaging redesign of its core range for the first time in 36 years.

The Bacardi-owned premium tequila brand has launched a new bottle design for its Silver, Reposado and Añejo expressions.

Both the Silver and Reposado tequilas will roll out its new look this autumn in the UK before the Añejo follows in April next year.

Patron was ranked the second bestselling tequila in the the world's best bars, according to this year's Brands Report.