The new base has been established in partnership with 13 Degrees Wine Cellar, a climate-controlled storage provider in Hong Kong, supporting Whisky Hammer’s growing client base across Asia.

The move follows the launch of Whisky Hammer’s European operational base in the Netherlands in 2025.

“Opening in Hong Kong is a natural next step for the business following our expansion into Europe last year. Partnering with 13 Degrees allows us to offer a seamless, locally supported service to clients across Asia and to continue building on the service we offer globally,” said Daniel Milne, co-founder and chief executive.

From the Hong Kong base, the business will offer a range of local services including bottle consignments, valuations, client consultations, as well as reducing logistical barriers in the region.

“The expansion comes ahead of the planned launch of our new iOS and Android app, where we plan to use the technology to further streamline the customer experience and seamlessly connect our growing network of operational hubs,” added Milne.