The campaign will run on the South Africa-based brewer’s website, TalkingAlcohol.com. It opens with adolescent psychologist, Professor Christopher Stones of the University of Johannesburg offering advice on how to stop children from drinking alcohol; how parents should respond to a child who has been drinking and at what point to seek professional help.

The campaign has been launched via Facebook, Twitter and Youtube.

The TalkingAlcohol.com website was launched in 2008 and is available in English, Spanish, Czech, Russian, Polish, Italian and Hungarian.