Jameson celebrates St Patrick with trio of promotions

Jameson has devised a trio of St Patrick’s day promotions, including a global music event, radio broadcast and a special edition bottle.

With a pledge to “allow whiskey fans all over the world to party like the Irish”, Jameson’s main event is headquatered in Dublin and headlined by dance act Groove Armada.

Satellite parties, as widespread as South Africa and Bulgaria, will be connected via live feeds.

Jameson FM - stationed at the city’s Old Jameson Distillery –  will broadcast on the web at www.jamesonwhiskey.com between 11am-5pm on March 17, and will be hosted by Irish comedians Craig Doyle and Neil Delamere, along with Irish radio presenter Sile Seoige.

The broadcast will feature live interviews with celebrity guests and comedians, live music and Irish-themed debates.

Jameson FM will be joined by 35 international radio stations to co-broadcast the event.

The Irish whiskey's third promotion is the launch of a special edition bottle in collaboration with Irish artist Paul Daly.

According to the brand, the bottle was inspired by the legendary Celtic illustrations in The Book of Kells, written around 800AD.

Using a screen-printing technique, the image is textured while all gold-coloured elements are foiled to “highlight the brand’s premium positioning and offer on-shelf stand-out”.

The launch will be supported by bespoke point of sale, including engraved glassware and prints of the artwork.

The Jameson limited edition St Patrick’s day bottle is available in the UK, Latvia, Czech Republic, Bulgaria and Travel Retail Europe.